A well designed flyer or leaflet catches the attention, engage the reader and produce the results. It does not matter how great the products and services of your business, if no one knows your business, your business will never go far. So, companies use the leaflets or flyers to advertise their business because it is an inexpensive way of advertising the business.
There are six fundamental components of making a perfect, successful and attractive flyer; the foundation, look and feel, size, tone, distribution, and tracking. Perfect A6 leaflets, A5 leaflets, and A4 flyers do three things. It attracts the reader’s attention, generate interest in the product, and ask for the recipient for an action. Look of the leaflet is also very important in grabbing the attention of the reader. Too many images, fonts and colours only dilute the brand message, so these must be limited. One large and main image may be more attractive than many small pictures.
Look and size of the leaflets:
Size is also important in making leaflets. For the flyers that are to be handed out to the public on the streets, A6 leaflets are the perfect choice of the organizations and A5 leaflets Printing are used for posting. They must be heavier and printed on glossy paper because the quality paper also attracts the attention of the people. Many flyers are printed on the lighter paper weight, using silk finish.
Text to be written on the flyer:
The text must be short and to the point. It must persuade the reader to take any action. There should be ‘you attitude’ in the message. There are different ways of the distribution of the leaflets. These can be distributed on their own, or inserted in a magazine or newspaper, on cars or door to door.
A marketing solution:
Leaflets are a great marketing solution. But, these must be of quality, otherwise it does not convince the public to take some action. The printing quality is also very important in making attractive and eye catching flyers.